Shawn Rosenblatt recognizes that originality in a saturated market is somewhat of a commodity these days. In this post Napster, Myspace generation, authenticity is often sacrificed for unsustainable popularity. Chicago's Netherfriends, takes song composition to a whole new stage of innovation, allowing their songs to define the band, not their fashion sense, or peers. Rare as that may be, Netherfriends is at the forefront of a new crop of artists who are focused on great songwriting and performance.